Movement Personal Training
— 2024
Brand Identity design for Movement Personal Training. Based out of Withdean Sports Centre in Brighton, Movement Personal Training was founded by three dedicated and experienced trainers, who are committed to helping you achieve your health and fitness goals through personalised and effective training programs. Their mission is to empower you to move better, feel better, and live better. With a combined experience of over 30 years in the fitness industry, the founders bring a wealth of knowledge and expertise to ensure that every client receives top-notch guidance and support. They believe in creating sustainable lifestyle changes that not only help you reach your fitness goals but also maintain them for the long term.
C l i e n t —
Movement Personal Training
m y r o l e —
Brand Identity design and roll-out.
m o r e i n f o —
The objective of this brief was to develop a bold, dynamic identity that conveys movement, strength, and the human body and its abilities.
The finalised identity came about after designing, drawing and developing many others. Working along the themes of movement and flow. The softness of shapes was worked on to portray the body as well as the more rigid shapes conveying strength. Some of the below identities that were in the developmental stages captured the M as a block of 3 to try to put forward the idea of the 3 founders of the company.
The colours red and orange were quickly identified as their preferred colour of choice.
Below is a series of designs illustrating the process leading to our final result.
