Movement
Personal Training
Brand Identity design for Movement Personal Training. Based at Withdean Sports Centre in Brighton, Movement Personal Training was founded by three dedicated, experienced trainers committed to helping you achieve your health and fitness goals through personalised, effective training programmes. Their mission is to empower you to move better, feel better, and live better. With over 30 years of combined experience in the fitness industry, the founders bring a wealth of knowledge and expertise to ensure every client receives top-notch guidance and support. They believe in creating sustainable lifestyle changes that not only help you reach your fitness goals but also help you maintain them over the long term.
C l i e n t —
Movement Personal Training
m y r o l e —
Brand Identity design and roll-out.
m o r e i n f o —
The objective of this brief was to develop a bold, dynamic identity that conveys movement, strength, and the human body and its abilities.
The finalised identity emerged after designing, drawing, and developing many others. Working along the themes of movement and flow. The softness of shapes was worked on to portray the body, as well as the more rigid shapes conveying strength. Some of the identities below, in the developmental stages, captured the M as a block of 3 to convey the idea of the company's 3 founders.
The colours red and orange were quickly identified as their preferred colours.
Below is a series of designs illustrating the process leading to our final result.
