C l i e n t — c o m i c r e l i e f
w h a t t h e y d o — Comic Relief is a UK charity that raises money to tackle poverty and social injustice in the UK and around the world. Through fundraising campaigns and strategic grant-making, the organisation supports projects that create lasting social change
d e l i v e r a b l e s — report Design. Information Design. Data Visualisation
o v e r v i e w —
I designed Comic Relief's Annual Report, transforming complex financial information, impact data and organisational updates into a clear, engaging publication. The report needed to communicate a large volume of information while remaining accessible, visually engaging and consistent with the Comic Relief brand. Comic Relief publishes annual reports to communicate its impact, financial performance and strategy to supporters and stakeholders.
r e s e a r c h a n d i n s p i r a t i o n —
Research explored annual reports from charities and corporate organisations alongside examples of contemporary editorial and information design. Particular attention was given to typography, grid systems, data visualisation and page hierarchy to understand how complex information could be communicated in a clear, engaging and accessible way.
c o n c e p t d e v e l o p m e n t —
i n f o r m a t i o n d e s i g n —
Infographics, icons, and carefully considered layouts simplified complex statistics and financial information, making key messages easier to understand at a glance while maintaining accuracy and consistency.
Complex information was transformed into an accessible editorial experience through clear hierarchy, thoughtful layouts and engaging data visualisation.
f i n a l P U B L I C A T I O N —
The final design transformed the annual report into a clear, engaging publication that balanced storytelling with complex information. The newly introduced concertina Red Nose helped establish a fresh visual direction, reflecting a new chapter for Comic Relief while remaining rooted in the charity's recognisable identity. A flexible editorial system combined photography, typography and infographics to guide readers through financial data, organisational updates and impact stories without overwhelming the content. Working within Comic Relief's established brand ensured the publication felt both familiar and contemporary, improving clarity, accessibility and reader engagement.
